APP ACQUISITION CONTROL CENTER

From acquisition cost to app sales.

Monitor overall app performance or isolate one campaign, then compare any two periods.

SOURCE OF TRUTHMetabase · Overall app

NMV

15.7BOverall app sales · Metabase

Orders

1,733App orders · Metabase

Acquisition cost

10BTotal campaign cost

Installs

38,228Attributed installs

CPO

5.7MCost per order

Cost / NMV

63.4%Acquisition cost as share of sales

CPI

260.3KCost per install

Install → Order

4.5%Install-to-order conversion

DAILY TREND

Performance over time

30 May 20265 Jun 2026

ATTRIBUTION FUNNEL

AdTrace events

Attributed event totals for all acquisition campaigns in the primary period. These are event counts, not a unique-user funnel.

Installs + reinstalls40,134

Entry volume

Compare3,307

8.2% from previous step

Complete3,316

100.3% from previous step

Invoice2,061

62.2% from previous step

Purchase1,429

69.3% from previous step

DATA COVERAGE

AdTrace

22 May 2026 — 10 Aug 2026Campaign attribution, cost, installs and events

Metabase

22 May 2026 — 5 Jun 2026Overall app NMV and orders · source workbook is not current

Overall view uses Metabase for NMV and orders. Campaign views use AdTrace attributed NMV and purchases.

CAMPAIGN RANKING

Primary period · Top 10

Category	Cost	Installs	Purchases	Attributed NMV	CPO	Cost / NMV
organic	0	5,307	452	4.6B	0	0%
branded	51.3M	1,613	333	3.5B	153.9K	1.4%
search-general	371.3M	1,261	160	1.6B	2.3M	23%
empty-space	412.4M	1,049	75	852.5M	5.5M	48.4%
search-competitor	27.7M	440	58	674.4M	478K	4.1%
branded	48.1K	5	38	377.9M	1.3K	0%
search-general	38.7M	311	38	360.8M	1M	10.7%
inapp	124.1M	4,714	35	339M	3.5M	36.6%
myket-prime	192M	684	32	334.2M	6M	57.5%
app-main	149M	403	32	324.2M	4.7M	46%